Hemp Records
Gg Bihac
Client: Hemp Records (2018)
Role: Art Director, Designer
Live: In production
Client: Bihac City Gallery (2018)
Role: Designer, Art Director
Live: www.ggbihac.com
Client: Bihac City Gallery (2018)
Role: Designer, Art Director
Live: www.ggbihac.com
Visual identity for the new Scandinavian independent music label. Hemp Records is one of the world's first hemp-made vinyl distributors located in Gothenburg, Sweden.
Design of the monograph and redesign of the overall visual identity on the occasion of marking the twentieth anniversary of the Bihac City Gallery (Bos. “Gradska galerija”), one of the most important art and cultural institutions in western Bosnia and Herzegovina.
The identity is based on a combination of the Jamaican Dub Culture and Northern philosophy of creative minimalism. One of the main challenges of this project was the merging of these two extremes into one unique visual language. The brand's declaration “Only Natural Vibes” points to the positive and balanced human–nature relationship.
