Gg Bihac

Gg Bihac

Client: Bihac City Gallery (2018)
Role: Designer, Art Director
Live: www.ggbihac.com

Client: Bihac City Gallery (2018)
Role: Designer, Art Director
Live: www.ggbihac.com

 

Client: Bihac City Gallery (2018)
Role: Designer, Art Director
Live: www.ggbihac.com


Design of the monograph and redesign of the overall visual identity on the occasion of marking the twentieth anniversary of the Bihac City Gallery (Bos. “Gradska galerija”), one of the most important art and cultural institutions in western Bosnia and Herzegovina.

Design of the monograph and redesign of the overall visual identity on the occasion of marking the twentieth anniversary of the Bihac City Gallery (Bos. “Gradska galerija”), one of the most important art and cultural institutions in western Bosnia and Herzegovina.

Gg_Grids

Branding a public institution of a general name that does not refer to a prominent person, an architectural element, or a particular historical event presents a designer with a complex challenge in terms of defining a symbolic and striking logo solution.​​​​​​​

The starting point, in this case, was the multidisciplinary nature of the institution since the Bihac City Gallery is not merely an exhibition venue, but also a multipurpose space, hosting various events in all fields of art and culture, as well as a generator of certain critical reflections. This imposes space, form, and energy as common elements that summarize this multidisciplinarity.

Bearing in mind that the original logo consisted of two letters G placed opposite one another, the logical redesign directive required retention of a typographic solution with the simplification and visualization of the above-mentioned elements. By combining the upper-case and lower-case letters G, a symbol emerged that encompassed the form of a spatial labyrinth, whose center symbolizes a frame as a collective symbol of many artistic disciplines. The abstractiveness of energy is projected through the square opening of the sign and using the form of a labyrinth.​​​​​​​

Through further research and the use of precise shapes through graphic design and illustration, graphical samples and the relation of visual elements have been defined, thus completing and satisfying typographic solution of the logo with multi-purpose symbolism.

Logo_intro
GGB_VisitCard
Gg_Papers
Gg_Envelopes
Gg_Bag
Gg_Xx_Baneri
Gg_Xx_Poster_B_City
Gg_Xx_3
Gg_Xx_Black_Labyrint
Gg_Xx_White_Labyrint
Gg_Xx_4
Gg_Xx_White
Gg_Xx_Black
Gg_Frame_1_NewWave
Gg_Frame_2_Perspective
Gg_Frame_3_Sides
Gg_Frame_4_Process
Gg_Frame_5_Dlaka
Gg_Frame_6_Steps
Gg_Frame_7_Options
Gg_Frame_8_3D
Gg_Shape_1_City
Gg_Shape_2_Clock
Gg_Shape_3_Garavice
Gg_Shape_4_Light
Gg_Years
Gg_Xx_Black_Cover
Gg_Xx_Kipari
Gg_Xx_Ostali_projekti
Gg_Xx_Muha
Taida
Gg_Xx_Jenny
Gg_Xx_Print_Prococess
Gg_Xx_Black_Covers
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